Fella
Rebuilding the Commercial Foundations for Ecommerce Growth
Connecting the systems behind acquisition, performance and investment to support smarter decisions and the next stage of the business.
Fella Swim had built a distinctive brand, loyal customer base and growing presence across Australia and the United States.
As the business expanded, investment continued to increase while performance became harder to interpret. Acquisition data differed across platforms, attribution became less reliable and confidence in where to invest began to weaken.
The business did not need more activity. It needed a clearer understanding of what was driving growth and where future investment could have the greatest impact.
Building the growth system
The next stage of the business required a more connected approach to growth.
Strategy, acquisition, creative, performance and commercial intelligence were brought together into one connected system, creating a clearer view of what was driving performance across the business. Rather than optimising individual channels in isolation, the focus shifted to understanding how each element contributed to broader commercial outcomes.
This created a stronger foundation for decision making, with greater confidence in where investment should be directed and how growth should be measured.
Turning insight into action
Strategic outcomes
Fella
Creating a clearer view of acquisition, attribution and performance across the business.
Directing spend towards the channels and campaigns that drive commercial outcomes.
Using performance insight to make creative more deliberate across Google and Meta.
Supporting the US relaunch with record sales months and stronger conversion growth.
Results
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+45%
Growth in Google Ads conversions during the US relaunch.
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+37%
Growth in Google and Meta conversion value.
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+36%
Growth in Meta purchases.
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+20%
Year on year growth in Google Ads conversions.
-
2
Consecutive record US sales months following relaunch.
The outcome
A stronger platform for profitable scale across Australia and the United States.
Fella
The outcome was more than improved channel performance.
Fella gained greater confidence in customer acquisition, clearer commercial visibility and a more connected approach to growth.
Strategy, creative, acquisition, technology and performance were brought together around a shared commercial model, creating a stronger foundation for investment, execution and profitable scale across Australia and the United States.
Build a stronger
platform for growth
Growth rarely comes
from a single initiative.
Pure Bold’s Connected Growth System™ brings strategy, customer insight, creative, technology and performance together to help organisations make better decisions, execute with greater coherence and build genuine commercial momentum.
