Perini Tiles
From independent retailer to national market leader
Building the brand, digital and commercial foundations behind more than a decade of growth.
Perini Tiles has grown from a respected Melbourne retailer into one of Australia’s leading tile businesses, serving homeowners, designers, architects and builders across the country.
Growth at that scale was not driven by a single initiative. It came through the continual strengthening of brand, customer experience, acquisition, digital infrastructure and commercial performance, with each improvement creating the conditions for the next.
Over more than a decade, those improvements have formed a connected commercial platform, strengthening market position, expanding national reach and giving the business the infrastructure to keep evolving.
Creating the conditions for growth
The tile category is
highly competitive.
Products are often comparable, purchase decisions are considered and differentiation extends far beyond product alone. Success depends on building confidence throughout the buying journey, making selection easier and creating an experience that helps customers make informed decisions before they enter a showroom.
The challenge was not simply to generate more demand. It was to connect brand, digital experience, acquisition and performance into a system that continually improved how customers discover, evaluate and purchase, while giving the business a stronger platform for growth.
Building a connected commercial system
Strategic outcomes
Perini Tiles
Extending Perini beyond its original market through stronger digital visibility, acquisition and a customer experience capable of supporting national demand.
Simplifying how customers discover, compare and order samples online and in showrooms.
Connecting research, search, content, web and showroom experiences into one system.
Using performance insight to guide investment and ongoing optimisation.
Results
These results reflect more than a decade of connected work across brand, digital experience, acquisition, technology and performance, with each improvement building on the last to expand reach, strengthen customer experience and improve commercial performance.
-
11+
YearsStrategic growth partnership
-
National
Market presence
-
2.2M+
Users reached
-
3-4x
Business growth
-
Multi-
ChannelConnected acquisition system
-
24K+
Purchasers acquired
-
3.6M+
Website sessions generated
The next chapter
Growth changes expectations.
Growth changes expectations
Market leadership has to be continually reinforced.
Having established a leading position in the category, Perini continues to evolve the brand, digital experience and technology that support it. The latest evolution reflects the scale, maturity and market position the business has earned, while creating a stronger experience for how customers discover, evaluate and engage with Perini.
Like every stage before it, this is not an endpoint. Brand, customer experience, technology, media and performance continue to be refined together, strengthening market leadership and ensuring the commercial platform keeps pace with the business as it grows.
Build a stronger
platform for growth
Growth rarely comes
from a single initiative.
Pure Bold’s Connected Growth System™ brings strategy, customer insight, creative, technology and performance together to help organisations make better decisions, execute with greater coherence and build genuine commercial momentum.
